About SignUpGenius:
SignUpGenius empowers people to change the world by making group coordination simple and impactful. Focused on serving education, nonprofits, government, healthcare, and businesses, SignUpGenius addresses challenges in volunteer, membership, event, registration, and fundraising management. As America's #1 sign-up app, SignUpGenius served over 70 million users last year, advancing our mission to foster active communities and lasting, meaningful connections through innovative technology solutions.
When you work with SignUpGenius, you join a team driven by core values of respect, growth, innovation, adaptability, and fun. Thanks to our creative and collaborative team, we have consistently been recognized as one of the Best Places to Work.
About the Role
SignUpGenius is hiring a Marketing Operations Lead to optimize marketing processes, tools, and data to drive efficiency and revenue growth. This position is ideal for a strategic, data-driven professional with expertise in B2C SaaS, marketing automation, and campaign analytics. Youll design workflows, manage analytics platforms, and collaborate with cross-functional teams to enhance lead generation and improve campaign performance. If youre passionate about marketing operations and ready to make an impact, wed love to hear from you.
Responsibilities
Marketing Operations:
- Manage and optimize the marketing technology stack, including tools like SendGrid, Google Tag Manager, GA4, BigQuery, Convert, PostHog, and OptinMonster.
- Troubleshoot technical issues and oversee platform updates or changes.
Email Campaign Management:
- Build, test, and deploy marketing emails and automated workflows within SendGrid.
- Ensure email campaigns align with brand guidelines, quality standards, and deliverability best practices.
- Monitor and continuously improve email deliverability metrics.
Audience Segmentation and Personalization:
- Create and maintain audience segments for targeted campaigns using customer data and behavioral insights.
- Develop personalized email strategies to boost engagement and drive conversions.
Performance Tracking and Optimization:
- Track email campaign performance metrics (open rates, click-through rates, conversion rates).
- Analyze data to provide actionable insights for improving email content, design, and workflows.
Collaboration and Alignment:
- Coordinate with marketing, product, and customer success teams to ensure email strategies align with business objectives.
- Work with the content team to develop engaging email copy and visuals that support campaign goals.
- Collaborate with the sales team and external partners to manage sponsored newsletter campaigns.
- Partner with the development team to resolve technical issues and enhance platform integrations.
- Manage the relationship with our analytics vendor to ensure effective use of tools and insights.
Compliance and Best Practices:
- Ensure all email marketing activities comply with relevant regulations, such as CAN-SPAM and GDPR.
- Stay informed about industry trends, tools, and best practices in email marketing to drive continuous improvement.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience.
- Minimum of three years of progressive experience in B2C email marketing and marketing operations, preferably in a SaaS or high-growth environment.
- Proven experience creating and managing email campaigns; familiarity with SendGrid is a plus.
- Proficiency in Google Tag Manager and GA4.
- Strong analytical skills with high attention to detail.
- Experience with marketing and analytics tools such as Google Analytics and project management tools.
- Familiarity with HTML/CSS for email design is a plus.
- Ability to manage multiple projects and meet deadlines.
- A collaborative, team-oriented mindset with a focus on delivering measurable results.
- Positive and adaptable, with a “can-do” attitude.
Terms of Employment
- Employment Type: Full Time
- Salary: DOE
- Location: Remote-first (domestic US)
- Start Date: Immediate
- Benefits: Group health insurance (medical, dental, and vision), 401(k) matching, life insurance, disability coverage, eight holidays, unlimited PTO, employee-centric giving program, end-of-year bonus, professional development opportunities, and more.
How to Apply
To apply, please submit your resume and cover letter in PDF format to [email protected].
